In a world where everything is possible, Carly has a dream of crossing the Atlantic in her own airplane. She knows it will take time but she works hard, day and night, to make her wish come true. Progressing step by step, inch by inch - Carly was all about winning the day.
Our energy shots were inspired by Carly, whom Chris Hanell, one of the founders and former golf pro, met while taking flying classes in the south of Sweden. Her vibrant personality, perseverance, raw energy and exceptional focus are the superpowers anyone should have when enjoying Captain Carly’s Energy Shots.
Captain Carly's Energy Shot was launched in 2018 at 7-Eleven in Sweden, demonstrating immediate traction in what is arguably the best test market in the world in CPG. In 2022, with a wealth of data garnered, we launched in California at e.g. Sprouts Farmers Market; in an extremely competitive environment, we delivered strong KPIs, finishing top 2 in an innovation test among 10+ leading emerging brands. We also launched carlysnatural.com, shipping nationwide.
We look forward to bringing the cleanest, best-tasting energy shot on the planet to a wider US audience in 2023!
